The age of ‘fast fashion‘ is on a steep decline with the rise of an alternative method – Eco-friendly fashion. No longer simply a niche, this fashion trend is making waves in the industry, heralding a new era in style. It’s trending now and doesn’t show any signs of slowing down.
A Sustainable Style Movement
Eco-friendly fashion is taking center stage as the industry evolves towards sustainable practices. Brands are recognizing the immense potential in transforming their production cycles to be more green and less wasteful. The textile industry alone contributed to nearly 10% of global carbon emissions, as study reveals by Our World in Data.
Not only is eco-friendly fashion a response to the environmental crisis, but it’s also a conscious choice by consumers. A 2018 Nielsen report highlighted that 81% of global respondents felt strongly about companies implementing programs to improve the environment. Eco-friendly fashion echoes this sentiment, aligning brands more closely with the values of their consumers.
The Rise of Green Fashion
Brands have started repurposing used materials, turning ‘waste’ into new creations. They are reducing water consumption, harmful chemicals, and energy usage, with the ultimate goal of achieving a circular business model. Even high-fashion labels like Stella McCartney have shifted to cruelty-free and green materials, indicating a major shift in industry norms.
It’s also evident in the rise of secondhand shopping and clothes swapping events which promote an anti-waste and recycling mentality. According to the ThredUp 2019 Resale Report, resale is expected to outpace fast fashion within the next 10 years. This underscores the depth of the change that eco-friendly fashion trends have instigated.
Conclusion
Eco-friendly fashion isn’t just a passing trend but marks a fundamental shift in the way we view clothes and the fashion industry. It’s arming consumers with the knowledge and options to vote with their wallets – for sustainable, ethical fashion choices. The green fashion revolution is far from over; it’s only just beginning.
Breakdown
Look for brands that support eco-friendly practices. Check out the backstory of your clothes – were they produced ethically and sustainably? Donate or swap your old clothes instead of throwing them out. With conscious effort, we can all contribute towards a more sustainable future in fashion. Remember, every small action counts. Eco-friendly fashion is not just trending now – it’s shaping the future.
